Numerous fundamental challenges affecting the agriculture industry can be directly translated into a new set of requirements that farmers will have in conducting their business today, and into the future.
We know that farmers around the world are focused on smart decision making. They have to make the right choice in best-performing seed varieties, on the way they operate their farms and the economic use of key input factors such as seeds and traits, fertilizer and crop protection. Only then can they achieve optimal yields in a more sustainable manner.
We believe this presents us with a clear opportunity to provide a new set of offerings, summarized in what we call the next generation of farming:
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